Go-to-market for a global desalination major

07_Global desalination (1)

Envint helped one of the world’s leading desalination companies to focus on specific offerings for targeted industrial segments. The engagement involved 40+ in-depth interviews with stakeholders in industry and regulatory bodies, with detailed competition analysis and identification of gaps in service delivery.

Our work

  • Understanding of water and wastewater treatment needs and challenges in power, refining, chemicals, pharmaceuticals, F&B and textiles sector 
  • Understanding of gaps in service offering & improvement areas of existing peer group
  • Understanding of buying behavior and competition intensity   

Impact

  • Decision on key focus industries and project types 
  • Next steps on target customers, partnerships and marketing pitch for each industry 
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